Latest client data shows which traditional skills are in demand in the run-up to the holiday season
As 2024 draws to a close, many of us are seeking ways to bolster our earnings before the year is out. The good news is, the Fiverr Business Trends Index reveals a surge in demand for freelance skills that could easily translate to extra income for those with transferable experience.
Hila Harel, Director of International Expansion at Fiverr said their data often reflects broader societal and cultural shifts, offering insights into their impact on businesses.
“Interestingly, despite the rise of AI, searches related to AI aren’t the most in-demand in the run-up to the holiday season,” said Harel. “Instead, businesses are focusing on more ‘traditional’ digital services to drive growth. Social media marketing continues to be a dominant force for UK businesses, a trend we’ve consistently observed throughout 2024. The data underscores the vital role freelancers play in supporting business growth, from boosting digital presence to assisting with fundraising efforts,” said Harel.
TikTok reigns: traditional marketing skills in serious demand
Artificial Intelligence may be making waves, but businesses are laser-focused on traditional digital marketing right now, and TikTok is the undisputed king. This translates to lucrative opportunities for anyone with savvy social media skills.
Social Media Managers: If you’ve got experience managing Facebook or Instagram accounts, pivoting to TikTok is a no-brainer. Demand for social media content managers has skyrocketed by over 2000% in the last six months.
Content Creators: Are you a whiz at creating engaging videos? TikTok content creation is booming, with businesses clamouring for fresh, eye-catching content.
SEO Experts: Even with the rise of video, SEO remains crucial. Businesses need help optimising their online presence, and those with SEO knowledge are in high demand.
Follow the newbie business owners
The UK is experiencing a surge in entrepreneurship, and new businesses need support. This presents a golden opportunity for those with the following skills:
Trademarking: Paralegals, legal assistants, and anyone with intellectual property experience could find themselves in high demand as businesses rush to register trademarks.
Crowdfunding: Strong writers with marketing experience can leverage their skills to help businesses launch and promote crowdfunding campaigns.
Help others navigate a challenging job market
With the cost-of-living crisis and an unstable job market, individuals are increasingly turning to freelancers for job search assistance. This opens doors for those with experience in:
CV Writing: HR professionals, recruiters, and even those with strong writing skills can offer CV writing and cover letter services. Demand for these services has seen an astronomical increase!
Job Search Assistance: Career counsellors and recruiters can capitalise on the growing need for job search support, including services like ‘reverse recruiting’ where freelancers help job seekers identify potential employers.
The Bottom Line
Whether you’re a marketing specialist, a freelance lawyer or paralegal, or a career coach, there’s likely a high-demand freelance opportunity that aligns with your existing skills. Don’t miss out on the chance to boost your income before the year ends – capitalise on these trends and turn your expertise into extra cash.
