Empowering the Freelance Economy

Freelancer strategies for surviving political conversations with clients and co-workers

Talking politics with clients can often lead to a negative outcome.
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Recent snap political decisions and tech layoffs are causing widespread concern. Rightfully so, especially when actions and policies hit close to home. But if you’re a freelancer, keeping your emotions in check on politics is essential. Expressing strong political opinions—online or in person—can be risky.

This article will cover those risks and provide practical advice on how to handle situations where clients or co-workers try to draw you into political discussions. Trust me, it happens.

Case Study: How to avoid political discussions with clients

As the only American journalist in a London newsroom, I quickly learned to dodge unwanted political debates. Colleagues often used me as a sounding board for their views on the US, but I learned quickly they were less interested in my opinions than in expressing their own. I became a target for their frustrations with “my country,” regardless of my personal views or influence.

To deflect these monologues, I adopted several strategies. I’d claim deadline pressure, then invite them to share their perspectives, nodding whilst returning to my work. If pressed, I’d jokingly suggest the office was bugged, implying I kept political opinions private. This on-the-job training also proved valuable at social gatherings. I’d attempt to change the subject, offer pre-prepared responses, or use lighthearted humour, like pretending to consider a future political career.

However, if someone genuinely sought my perspective due to my background or experiences, I’d offer a diplomatic, fact-based response. But even socially, recognising cues is crucial. Ultimately, in professional settings, politics are best left to politicians.

However, if you feel the need to get your frustrations about the state of the world off your chest, pets and mirrors make excellent, non-judgemental listeners.

Why talking politics with clients can be bad for your business

As freelancers and contractors, we often find our professional and personal lives rather entwined. Working from home, frequent online client interaction, and sometimes even developing closer relationships than a traditional employee might, all contribute to this. However, this proximity can create a bit of a minefield when sensitive topics like politics and war crop up. Maintaining a professional distance is crucial for preserving client relationships and ensuring a steady flow of work.

This rule still applies even when prompted by a client. Expressing strong political or social views can alienate clients, regardless of whether they happen to agree with you or not. As a freelancer, your primary role is to deliver a service, not to engage in debates that could jeopardise your income.

The same goes for avoiding gossip with client staff. While gathering work-related information is acceptable, if it feels like gossip, it probably is. A reliable tactic is to offer to make tea or coffee, immediately heading towards the kitchen. When faced with gossip remotely, via phone or video call, respond with a neutral ‘hmm’ or two. Then, politely excuse yourself, citing another call is coming through and you can call them back if they need to clarify anything further.

Why the risks are higher for the self-employed

  • Direct client interaction: We often have far more direct and frequent communication with clients than those in larger companies. This increases the chance for sensitive topics cropping up
  • Reputation-based business: Our success hinges on our reputation. Negative experiences, even if unrelated to our work, can spread quickly and impact future opportunities
  • Project-based income: Unlike salaried employees, we don’t have the same job security. Losing a client due to a political disagreement can have a significant financial and reputational impact

Tips on “proactive avoidance” of political discussions

  • Steer clear of political or controversial discussions in client communications, including emails, messages, and video calls
  • Refrain from posting political opinions on social media accounts linked to your professional profile
  • If you maintain a blog or website, keep it strictly professional and avoid controversial topics. If a policy is going to impact your customer base or target audience, then respond with the facts and express your concern

Diplomatic responses to direct questions: 3 approaches

  • The “Neutral Ground” response: Acknowledge the question without expressing a personal opinion. For example, “That’s a complex issue with many different perspectives. I wouldn’t even know where to start on that one.”
  • The “Focus on Work” response: Redirect the conversation back to a project. For example, “Oh, sorry before I forget, what’s the status on X?”. Or ask their professional opinion about anything
  • The “Information Seeking” response: “I don’t know much about that. What have you heard?” This way you understand the client’s viewpoint, without giving your own
  • Avoid absolutes: Never use phrases like “I always…” or “I never…” when discussing sensitive topics

Understanding client boundaries

  • Pay attention to cues from your clients. If they seem uncomfortable or avoid certain topics, follow their lead
  • Respect their right to hold different opinions, even if you disagree and just keep your feelings on the topic to yourself
  • Even if you think your political views are correct, it’s important to remember that everyone is entitled to their own opinion. That’s all it is, an opinion, not a rule set in stone

Maintaining online professionalism

  • Review your social media profiles and remove any content that could be considered controversial or offensive
  • Consider creating separate personal and professional social media accounts
  • Be mindful of the content you share and like, as it can reflect on your professional image

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