Positive feedback from satisfied clients and co-workers can fast-track prospects into paying customers. But how do you go about getting those glowing recommendations without feeling awkward or pushy?
Effortlessly gather professional testimonials with this step-by-step guide and customisable template letter.
Step 1: Start with the right people
Not every project will have gone smoothly or yield a rave review, and that’s okay. Focus on clients and collaborators who:
- Have expressed clear satisfaction in meetings, over the phone or via a communications app or email
- Have offered repeat business or referrals. This is where actions speak louder than words
- Share your target audience and any testimonial from them could resonate with potential clients
Step 2. Strategically time your request
Strike while the iron is hot as they say. Reach out soon after a project’s completion when the positive experience is fresh in their minds. This could be after the final payment, a successful launch, or achieving a key milestone.
Step 3: Make it easy for them
Don’t just ask for a “testimonial.” Offer specific prompts to guide their response:
- “How would you describe your experience collaborating with me?”
- “What was the biggest challenge you faced before working with me?”
- “What specific results did you achieve with my help?”
- “What did you find most valuable about our collaboration?”
Step 4: Offer multiple options
Make it convenient by providing various avenues for feedback:
- A simple email reply: For quick and easy testimonials.
- A LinkedIn recommendation: For public, professional endorsement.
- A short video testimonial (if you know the person is video savvy): For a personal and engaging touch (great for website use).
Step 5: Show your gratitude
Always, always say thank you. A handwritten note or a small gift can go a long way in showing your appreciation.
Step 6: Permission to showcase logos
While you’re at it, don’t forget to leverage the power of visual branding. Politely ask clients if you can feature their logos on your website. This adds credibility and demonstrates your experience with reputable companies.
Here is a sample template letter:
You will want to come across as genuine and professional in your request for a testimonial. Personalising the letter based on your knowledge of the person you are addressing is paramount. For example, if they are easygoing, perhaps you could slip in some humour. However, if they are serious and overworked, keeping the tone succinct and professional is the better route.
Subject: Feedback/Sharing your experience with [your business name]
Dear [Client Name],
It was a pleasure working with you on [Project Name]. I truly enjoyed [mention a specific highlight of the project].
I’m updating my website and portfolio and would be incredibly grateful if you could share your experience working with me. Your feedback is invaluable and helps potential clients understand the value I offer.
To make it easier, feel free to answer any of these questions:
[Insert your chosen prompts from step 3]
My clients either reply to this email, leave a recommendation on my LinkedIn profile [insert link] or send an audio or text message via WhatsApp [insert your mobile number] or Slack.
Also, would you be open to me featuring [Client Company]’s logo on my website? This would help showcase the amazing companies I’ve had the privilege of working with.
Your time and input are greatly appreciated.
Best wishes,
[Your Name]
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